Why December Orders for February CNY Gifts Consistently Fail: The Event Date Anchoring Problem

Procurement teams anchor their CNY gifting timeline to the event date (February 17) rather than the production start date (October-November), consistently missing the window for custom drinkware despite knowing suppliers recommend 8-10 weeks lead time. This misjudgment is not about production speed — it is about where the timeline starts.

Please enable JavaScript to view the full article content.